ALLOW US TO INTRODUCE OURSELVES
OUR TEAM
With over a decade of experience in the jewelry industry and 25,000 (and counting) custom engagement rings made, our team is here to serve and create alongside you.
As an entirely women owned and operated company, we intimately understand what women crave from their custom jewelry experience.
Our constant benchmark in everything we do is to only offer what we would want to experience if we were in your shoes.
From our showrooms and designs to our client communication and production practices, we set our standards higher than most, simply because you deserve it.
We look forward to creating with you.
OUR STORY
From the beginning, we have always championed and used lab created stones.
We started with our first company, Everly Rings, back in 2015. Everly Rings uses simulated lab diamonds, all for $99.
In 2018, we began East West Gem Co. East West exists to bring custom jewelry to life using moissanite, a lab created diamond-alternative.
Our final tier is established now with Created — lab diamond jewelry that redefines heritage.
OUR PROCESS
Every piece we create is custom and made to order in our Orange County production facility. We say no to mass production, believing that every piece should be individually tailored to our clients' design requests and exact stone dimensions. We oversee the entire production process with a team of talented, in-house artisans. From your ring's CAD design all the way to waxing, casting, and finishing, our hands on and tailored approach leaves no detail overlooked.
Design Your Own Ring
From the diamond cut to the metal band, create a ring that’s as unique as your love story. Choose every detail with our easy customization tool.